Database

The real way to achieve a dynamic web presence is to add a 'backend database' to your web site,

Information about your products and services is stored on a database, and the database sends the information to the web site based on your customers input. You can also ask your customers to enter their details into a feedback form which in turn will be stored in your database for later use.

A database management system can also be developed giving you the facility to add/update/delete records stored in the database, giving you ultimate control over the information being viewed by your customers. This also ensures the the content on your web is up-to-date, because when the information stored in the database is Updated, the web site is also updated.